Collaborative Partnership with Admissions

As the sole force behind marketing efforts at DCAD, I partnered with admissions to deliver a highly personalized enrollment experience. Together, we crafted individualized acceptance videos with compelling CTAs for accepted student events. After optimizing priority website pages for conversion rate, we streamlined information requests. We produced multimedia content that showcased the benefits of having a close-knit student community, an attentive admissions staff, and used humor to connect with our audience. Prospective students and their families praised the personalized enrollment process, and we saw a remarkable 100% increase in information requests year-over-year. We also had a TikTok ad campaign garner over one million views. All of this was achieved with a small budget, without the need for outside creative agencies.