New Market Visibility

To expand DCAD's reach and enhance visibility in untapped regions, we ventured into new markets with targeted paid media campaigns. Utilizing website data, IPEDS information, and demographics from previous applicant pools, I meticulously curated the advertising audience. As a one-person team, I interviewed all of the Program Chairs, capturing their passion for teaching and their respective fields. These heartfelt interviews formed the basis of compelling program videos, catering to prospective students' informational needs. We saw record Request for Information (RFI) submissions in previously unexplored regions, fostering stronger faculty partnerships and trust across campus.